Insights

Engineering and product perspectives.

Field notes from building software in production. Practical, opinionated, and free of marketing fluff.

AI·Jun 12, 2026·8 min

When to invest in a custom LLM pipeline

A practical framework for choosing between off-the-shelf APIs and a bespoke stack — including cost, latency, and accuracy trade-offs.

SaaS·May 28, 2026·6 min

Pricing your first enterprise tier

Anchors, packaging, and procurement-friendly contracts that close six-figure deals without scaring away SMB customers.

Cloud·May 09, 2026·10 min

Cutting AWS spend without sacrificing performance

Six audits we run on every cloud engagement — savings range from 18% to 60% of monthly bill.

Engineering·Apr 21, 2026·7 min

The case for boring technology in 2026

Why we default to PostgreSQL, Node, and React for new client work — and when we'd choose differently.

Design·Apr 02, 2026·9 min

Design systems that survive growth

How to structure tokens, components, and governance so your design system doesn't fork into chaos.

Security·Mar 15, 2026·11 min

A pragmatic SOC 2 path for startups

What to build, what to buy, and what to document during your first compliance push.